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Network Marketing Terms Explained
The following are common Network Marketing Terms that you must know and understand.
Network Marketing and MLM (Multi Level Marketing)
MLM is similar to network marketing in that anyone you sponsor/sign-up to an opportunity becomes your 1st level member. Anyone your 1st level member sponsors becomes your 2nd level member, anyone your 2nd level member sponsors becomes your 3rd level member. And so on.
The difference between the two is that with MLM you only earn from enrolling new distributors/affiliates, with Network Marketing you can earn an income just from selling the products and earn from a combination of your sales and your downline's.
Downline
This is the network family tree of your sponsored members and their sponsored members and their sponsored members etc etc.
Upline
This is the family tree going backwards showing the person who sponsored you, then the person who sponsored them and so on.
Commission Plan or Pay Plan
The important factor with network marketing is the structure of commissions earned at each level of your downline. eg 10% of 1st level sales, 40% 2nd level sales and 10% 3rd level sales.
This will then be followed by various bonuses based on total sales volumes etc, such as 2% of total business sales divided among qualifying members.
BV
Bonus Value. A reference figure relating to the amount of sales made.
Commissions are paid based on BV. Think of BV as business volume where 1 BV point usually equates to just over $1 of sales.
Autoship
An insurance policy with added benefits. Commissions are usually only paid if you meet minimum BV requirements.
So, if you don't sell enough product (or any at all) autoship automatically orders the minimum requirement for you.
The reason for minimum order requirements is for both business and legal reasons - if you are not an active representative, you are not entitled to commissions (stops people from just promoting the opportunity and never selling or using any products)
These are some of the many terms you will come across when reviewing any business opportunity.
Ida Mae Boyd, Network Marketer, Master Distributor for Veretekk
Network Marketing and Lead Generation System